About Us

Visit Wild Island Apparel's concept store, and be inspired to embrace the outdoors adventurous family lifestyle that Tasmania has to offer. This Sandy Bay store at Birdie & Co features uniquely Tasmanian, adventurous children's clothing and a unique interactive retail experience. Peek through the peepholes and let your children be in our interactive window display; explore the map of Hobart and surrounds; and take away one of our adventure guides full of tips and ideas on some of the best local places to get outdoors in our beautiful state of Tasmania. Be completely prepared for your next adventure with our map in hand and quality Tasmanian designed children's clothes that are built for adventures, combining comfort and style. Whether it's the windswept pullover or rain-seeker jacket keeping you dry and warm even when you're walking on Mount Wellington on a crisp Tassie winter day, or you're rock hopping or tree climbing in the durable discoverer pants or overlander overalls, you will be ready for any adventure with a unique sense of style.