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Since its establishment by the tourism industry in 1975, Gold Coast Tourism Corporation (GCT) has operated as a membership-based destination marketing organisation representing the sector and generating increased visitor demand, visitor arrivals, and visitor expenditure for the benefit of the city. GCT employs a staff of marketing and sales professionals to positively promote the Gold Coast as a leisure and Business Event destination through global consumer, trade, media and travel industry channels. GCT also manages two accredited Visitor Information Centres on the Gold Coast. The organisation represents a membership base of more than 500 accommodation venues, theme parks and attractions, tour operators, restaurants and cafes, entertainment venues, transport providers and professional support services. GCT also works on behalf of almost 27,000 commercial businesses which contribute to its operation through a tourism levy. GCT’s strategies and activities are developed in consultation with the local industry, the City of Gold Coast, state and national tourism bodies, national and international travel trade and other industry partners.