June – UWAI News you should know


Visitors seek ‘unique’ experiences

A recent release from the “Chinese Visitors to Caravan” report by the Caravan Industry Association of Australia; shows that Chinese visitors are evolving to seek a more ‘unique and authentic’ experience. Though most Chinese visitors often focus on tourist experiences in cities, more visitors are going out the norm and experiencing caravan and camping adventures around Australia.

As the study shows this market has no signs of slowing down, with an increase of 126% of Chinese caravanner and campers in 2017. So even if you are in more rural areas, Chinese visitors will clearly begin to start visiting businesses even in areas considered harder to get to.

Chinese tourist lying in a hammock in front of a motorhome.

Traditional stereotypes of Chinese visitors are changing

What comes to mind when we mention Chinese tourists? Would images that spring to mind be flag-led assemblies, and buzz for the best photo opportunities of surrounding attractions?

A new generation of Chinese travelers is skewing away from the traditional stereotype of travelers. They are skipping the traditional tour packages and wanting authentic experiences that fulfill the individual needs. According to reports, more Chinese couples are planning destination weddings that offer a unique experience. Destination wedding such as the beach, or Australian wildlife draw the most interest. These movements are to differentiate their big day from the traditional Chinese banquet hall affair.

UWAI and PAFC in Shanghai

In partnership with Port Adelaide Football Club, we showcased 90 of our most popular business listings within our 12 great regions of South Australia at the International Chinese Business Convention in Shanghai. The UWAI listing QR code was seen by attendees at the conference and also at the VIP area during the Port Adelaide vs. Gold Coast Suns AFL Shanghai 2018. These listings were seen by thousands of potential Chinese tourists, and the exposure generated great awareness towards your regions and businesses.

For businesses that would like to maximise their exposure, we highly recommend that you incorporate your listing QR code into your offerings, flyers and other marketing material and also update any menus or product lists as you prepare to get Chinese ready

UWAI Wall Display